Consumer advocacy and public health organizations are calling for stronger alcohol labeling standards to protect consumers from hidden risks, including undeclared food allergens and unclear nutritional information. On June 18, 2025, 24 groups formally urged the Trump Administration to harmonize federal rules, boost transparency, and close regulatory gaps that compromise public safety.
Background
Currently, the United States relies on a complex framework: the Alcohol and Tobacco Tax and Trade Bureau (TTB) regulates most beverages, while the Food and Drug Administration (FDA) oversees wines under 7% ABV and select ciders. As a result, alcohol labels often lack mandatory disclosures for calories, sugars, and major allergens—unlike the EU’s strict requirements under its Food Information to Consumers Regulation.
Key Demands
- Mandatory ingredient lists on all alcoholic beverages
- Declaration of the eight major food allergens (wheat, eggs, nuts, milk, etc.)
- Standardized Nutrition Facts panels consistent with FDA’s NLEA
- Clear, legible labeling that does not bury critical information in fine print
Compliance Challenges and Opportunities
Producers face a “compliance maze” requiring Certificates of Label Approval (COLA) from TTB, adherence to FDA allergen rules, and varying state regulations. Although updating labels and processes will require investment in recipe reviews, packaging redesign, and staff training, greater transparency can enhance brand trust and reduce legal exposure.
Recommendations for Businesses
- Conduct a comprehensive audit of current labeling and allergen control procedures.
- Identify whether products fall under TTB, FDA, or dual oversight, and map all regulatory obligations.
- Consider voluntary disclosure of full ingredient lists and allergen warnings to build consumer confidence.
- Implement digital systems—such as compliance automation and supply chain traceability—to streamline record-keeping.
- Establish a regulatory change management process to monitor proposed rulemaking by TTB, FDA, and international bodies.
Looking Ahead
With growing consumer demand for “clean labels” and heightened social media scrutiny, the industry must prepare for inevitable tightening of alcohol labeling requirements. Aligning U.S. regulations with global standards like Codex Alimentarius and ISO 22000 will not only protect public health but also position brands for long-term success in a transparency-driven market.
Conclusion
Stronger alcohol labeling represents a critical step toward ensuring that every consumer has the right to know what’s in their drink. Producers who proactively update their labels, reinforce compliance, and clearly disclose allergens and nutrition facts will build trust, minimize risks, and stay ahead of evolving regulations.